Likeable social media dave kerpen pdf

Ho w to delight yo ur customers, create an irre sistible brand, and be generally amazin g on facebook, mcgr aw hill. Dave kerpen, ceo of likeable media, a social me dia and wordofmouth marketing firm based in new york city, seeks to help companies achieve just that in. I appreciate the message in this book as its one i often share with clients when discussing social media. Dave is also the author of a new york times best seller, likeable social media. Likeable social media, revised and expanded by dave kerpen. All social networks that matter kindle edition by kerpen, dave, greenbaum. Great guidelines to making social media a likeable and enjoyable practice.

Create content that resonates with consumers and provides value. Likeable was named one of the best places to work in new york city by crains. Likeable social media guides readers though 18 concepts kerpen says will guide you in your. Stay true to yourself and youll give your organization more opportunities in the long run. Building a likeable social media presence an interview with dave kerpen. What other book might you compare likeable social media to, and why. How to delight your customers, create an irresistible brand, and be generally amazing. Dave kerpen is the cofounder and ceo of likeable media, an awardwinning social media and wordofmouth marketing firm. Kerpen first received media attention in the boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional sporting events. How to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, audiobook written by dave kerpen, carrie kerpen, mallorie rosenbluth, meg riedinger. Dave kerpen, ceo of likeable media, a social media and wordofmouth marketing firm based in new york city, seeks to help companies achieve just that in his book likeable social media. Why todays consumers demand more and how leaders can deliver. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media.

The secret to successful wordofmouth marketing on the social web is easy. Dave kerpen is cofounder and ceo of likeable media, an awardwinning social media and wordofmouth marketing firm with offices in new york, boston, and. Dave is also the cofounder and former ceo of likeable media, an awardwinning social media and wordofmouth marketing firm with. Likeable social media the new york times and usa today bestseller. Thats why dave kerpens the art of people is more important now than ever. Likeable social media by dave kerpen overdrive rakuten. He is the founder and ceo of likeable local, a social media software company, and the chairman and cofounder of likeable media, an awardwinning content marketing firm for brands. Dave kerpens layout and contents makes it easy and enjoyable to follow and increase your understanding and knowledge of the findemantal benefits and features of social media marketing which a lot of social media marketers and business owners abandon. Dave kerpens followup to his bestselling likeable social media gives business owners and marketers timetested strategies for growing revenue likeable. Dave kerpen, author of likeable social media, lays out 11 steps to becoming a more likeable business leader. Kerpen is also a frequent keynote speaker and media commentator.

If the jury is still out on social media in your mind, then i recommend you read likeable social media. Dave kerpen likeable local social media partnership. Dave kerpen reveals the remarkable returns youll get when you gain the trust of your customers and stakeholders. Dave kerpen is an entrepreneur, speaker, bestselling author. Stray from your true self, and youll risk not only losing yourself, but losing your organizations strengths as well. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands. Kerpen focuses on how to create a strong online presence for your business and explains how to improve your facetoface interactions. Likeable social media dave kerpen soundview summary.

Dave kerpen is a new york times bestselling author, serial entrepreneur, and global keynote speaker. Engage customers and crowdsource innovation online. Likeable social media by dave kerpen is a book that i didnt expect to find myself reading recently. Dave thrives at the intersection of likeability and ambition, where he has forged his own role as an expert and leader. Dave kerpen is an entrepreneur, author and former reality television personality. Dave starts every chapter by sharing his personal experience as well as experience fro people around him. Download sach likeable social media download sach hay thu vi. Dave kerpen is the founder and ceo of likeable local, a social media software solution for small businesses. Likeable social media agency digital marketing firm. How to build an irresistible brand via social media with dave kerpen. Effectively deal with criticism and negative feedback on social media. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks by dave kerpen and a great selection of related books, art and collectibles available now at. In his latest effort, he applies the principles of social media behavior to business life in general. Likeable business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success.

The blurb on the back of dave kerpens likeable social media. In likeable social media, dave kerpen reveals the secrets and techniques and methods to setting up a mannequins fame by being real, partaking, and clear on fb and totally different social media sites. You need to create content that people relate to and that isnt pushy or too salesfocused. Trang web download sach ebook pdf mobiprcepubazw3 mi. How to delight your customers, create an irresistible by dave kerpen mcgrawhill education 2019. Author dave kerpen runs a social media marketing firm and has previously written likeable social media.

He went on to appear as a contestant on foxs 2003 reality television series, paradise hotel, and earned. On this episode of the actionable marketing podcast, likeable social medias dave kerpen breaks down the basics of brand storytelling on. Integrate social media into the entire customer experience. Grow your audience across social channels, and much more. Likeable social media book summary norwich business.

Dave kerpen ceo expert with likeable media expertfile. Likeable social media, third edition dave kerpen how to. Author dave kerpen of likeable social media helps you harness the power of wordofmouth marketing to transform your business. And dave kerpen teaches businesses how to do that in this book likeable social media, revised and expanded edition. Dave kerpens insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. I found likeable social media at my local library when i was browsing through the aisles. I mean libraries have books with this thing called paper no, not ebooks.

Of great value to beginners also, dave kerpen has a particular grasp of how to integrate social media in the entire customer experience. Save up to 80% by choosing the etextbook option for isbn. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks author. A hugely useful book about how to delight your customers and create an irresistible brand, this is a good guide to how to excel on social media. As the subtitle might convey, dave has a lot to say about how to do social media right. Dave kerpen is the ceo of likeable media formerly thekbuzz a social media and wordofmouth marketing firm. In todays social media world, it literally pays to be likeable. Author dave kerpen answers the question about social. The book is written to be engaging for all levels of expertise in social media and id highly recommend. Very likeable book would you recommend this audiobook to a friend. Dave kerpen is ceo of likeable media, a social media and wordofmouth marketing firm, which was included in the inc 500 fastestgrowing private companies in the united states for both 2011 and 2012. From one of the worlds leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the likeable social media dave kerpen is ceo of likeable local and likeable media. Dave kerpen interview building a likeable social media. Pdf0c282 the new york times and usa today bestseller.

Likeable is a socialfirst digital marketing agency located in the heart of new york city. As the founder of likeable local, and the cofounder and chairman of likeable media, dave has established himself as a force of people skills and business acumen in the everevolving social media world. And most important, learn how to truly engage your customers and help them spread the word. Mallorie rosenbluth is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Listen, engage, share, respond, inspire, create a community but above all be honest and transparent. Dave kerpen s insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. Thats where likeable social media by dave kerpen comes in. The art of people pdf by dave kerpen download free ebooks. His advice is pure, welcome common sense, and the text is lighthearted, entertaining and easy to digest. Likeable social media revised expanded pdf dce9dfa35 the. Likeable social media, likeable business, and likeable leadership. Ive already recommended dave kerpens likeable social media to my teammates hes got me thinking about how i can leverage his concepts in my professional life.